Locations: New York City | Norwalk, CT | Boston
Working Environment: Hybrid
Global Marketing & Communications at FactSet focuses on driving awareness and demand for FactSet’s current and future solutions in support of company revenue goals. Through thought leadership, brand awareness initiatives, and a consistent focus on the customer experience, we establish FactSet as a trusted partner helping to solve our client’s greatest challenges through the power of collaboration. All along the customers’ buying journey through retention, we partner with our business units, sales teams, and technology stakeholders to execute go-to-market strategies, deliver robust marketing programs, and produce compelling content that attracts, engages, and converts qualified prospects and retains customers.
The Senior Manager of External Communications oversees all aspects of FactSet’s marketing communications, including public relations and social media. This role manages FactSet’s reputation in the market, leading communications strategies and campaigns to amplify our go-to-market (GTM) efforts and elevate our executive spokespeople externally. This role requires a forward-thinking professional who can craft compelling narratives, secure top-tier media placements, and leverage multiple channels and innovative approaches to position FactSet as a thought leader in the finance and technology industries.
The ideal candidate will have a strong track record in public relations and executive communications, including building strategies for corporate and executive social media presence, as well as experience integrating PR strategies within broader marketing campaigns. This position will play a critical role in ensuring FactSet’s external messaging is cohesive, impactful, and future-focused.
Responsibilities:
- Partner with external public relations/communications agency to develop and implement comprehensive PR strategies that align with business goals and enhance brand visibility in target markets.
- Manage a team of 3 professionals individually responsible for PR, social media, and earnings analysis content.
- Cultivate and maintain strong relationships with industry journalists, editors, and influencers to secure high-impact media coverage.
- Oversee the creation of press materials, including press releases, statements, and pitches, tailored to industry-specific audiences.
- Position company spokespeople and executives as industry leaders by identifying opportunities to increase visibility, including speaking engagements, bylined articles, media interviews, podcast appearances, round table discussions, etc. Deliver media training and craft tailored messaging frameworks for spokespeople, ensuring alignment with industry themes and subject matter expertise.
- Proactively identify storytelling opportunities within trends and news cycles to boost key narratives.
- Partner with FactSet’s Demand Generation & Digital team, including our blog and podcast manager, to ensure cohesive messaging across FactSet’s owned channels and media outreach.
- Support the development and implementation of crisis response plans, conduct risk assessments, and monitor and mitigate reputational challenges.
- Ensure team is in position to analyze coverage, sentiment, and engagement metrics across traditional and social media, and provide recommendations to improve future efforts and demonstrate the impact of external communication initiatives in overall campaigns.
- Work closely with product marketers, internal comms, and other marketing colleagues, as well as internal SMEs, investor relations specialists, third-party partners, and other stakeholders to ensure cohesive messaging and support strategic initiatives.
Required Skills:
- Bachelor’s degree in Marketing, Public Relations, Communications, Journalism, Business, or equivalent experience.
- 8-10 years of demonstrated professional experience in in-house or agency PR/media relations or B2B marketing.
- Experience and aptitude for managing and nurturing growth and development for a team of junior- to senior-level employees.
- Proven ability to secure media placements in Tier 1 publications and cultivate relationships with journalists, with experience working with financial and technology media outlets and media relationship management.
- Experience in managing executive communications, including media training, interview preparation, and crafting messaging frameworks directly for and with the C-suite.
- Strong analytical skills with the ability to interpret data and report on performance.
- Demonstrated understanding of role of PR and social media along customer journey, including familiarity with marketing automation, digital channels, and analytics.
- Superior writing skills with the ability to articulate messages that resonate with the press. Passionate about quality with excellent organizational skills and attention to detail.
- Experience working collaboratively with cross-functional, global teams. Excellent interpersonal skills and professionalism.
- Knowledge of FactSet or competitive product/solutions preferred, existing relevant media contacts, and experience managing a public/media relations agency relationship.
The budgeted base salary for this position in the state of Connecticut and in New York City is $120,000-150,000. Applicants must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future.
What’s In It For You:
- The opportunity to join a growing firm with a proven track record of success for over 40 years, made up of thoughtful, innovative minds that value collaboration and welcome your new ideas to the table.
- Mentorship and growth opportunities from senior employees.
- Career progression planning and a focus on career development, complete with dedicated time each month for conference attendance, online learning seminars, and networking.
- A robust social community dedicated to volunteerism, intramural sports, and team-building events.
- Business resource groups that align with our company value of "Always Inclusive" , designed to foster a welcoming and supportive environment for all.
Learn more about our benefits here.
Company Overview:
FactSet Research Systems Inc. is a global provider of integrated financial information, analytical applications and industry-leading services for the investment and corporate communities. As a publicly traded company (NYSE:FDS | NASDAQ:FDS) recently added to the S&P 500 index, FactSet delivers superior content, analytics, and flexible technology to help more than 162,000 users see and seize opportunity sooner. For over 40 years, the company has served financial professionals, which include portfolio managers, investment research professionals, investment bankers, risk and performance analysts, wealth advisors and corporate clients. FactSet gives our clients the edge to outperform with informed insights, workflow solutions across the portfolio lifecycle, and industry-leading support from dedicated specialists.
At FactSet, we celebrate diversity of thought, experience, and perspective. We are committed to disrupting bias and a transparent hiring process. All qualified applicants will be considered for employment regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status. FactSet participates in E-Verify
FactSet is an Equal Opportunity Employer – M/F/Veteran/Disability/Sexual Orientation/Gender Identity