Director of Paid Marketing

Position Overview
Our media and lifestyle client is looking for a full time, direct hire Director of Paid Marketing to join their team.

This opportunity will be fully onsite at a solar-powered campus with outdoor hiking trails, an onsite cafe, Olympic-sized gym, onsite yoga and more in Louisville, CO. This role requires a deep understanding of paid media channels, campaign management, and analytics, with a strong focus on direct-to-consumer (D2C) marketing.

Key Responsibilities

• Drives new member acquisition across various paid media platforms (paid social, paid search, programmatic video, and other emerging areas) 
• Partners with the creative services team to assemble and organize a portfolio of content for each target audience, and creation of enterprise go-to-market assets and webpages
• Drives audience growth, acquisition, retention, awareness, affinity for the brand, commerce opportunities, product launches, tent pole events, content, app downloads, and usage through social and digital marketing across owned and 3rd party media outlets
• Owns aspects of the consumer journey collaborating with email and merchandising teams to generate leads and conversions, and to retain existing members by serving optimal creative to data-significant segments

Qualifications

• 8+ years of experience managing and optimizing direct response paid media campaigns
• Experience managing $1M +/month spend a MUST
• Experience working with Word Press, Google, Facebook/Instagram, Twitter, Pinterest, TikTok, and various demand-side platforms (DSPs), email service providers (ESPs), data analytics platforms
• Experience with D2C subscription and/or streaming services (SVOD)
• Ability to develop an SEO strategy, break down to achievable tasks/projects, set goals, regularly measure progress against goals, and reprioritize as needed
• Experience analyzing and synthesizing qualitative and quantitative data
• An interest in the metaphysical, spiritual growth, mindfulness, the unexplained and more a MUST!.

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.

Benefits

401K Health, Dental & Vision benefits FSA (Flexible Spending Account) for medical, dependent care and mass transport ESPP (Employee Stock Purchase Program) eligibility after 12 months of continuous employment Onsite Gym, Café and Yogaclasses Massage reimbursement Paid holidays Life, Short Term Disability, Long Term Disability insurances paid by company Employee Assistance Program On Site Chiropractor and Functional Medicine Doctor

Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:

Email your resume in Word to:

miranda.mcadams@jobalert.creativecircle.com
**Please do NOT change the email subject line in any way. You must keep the JobID: : MM42-1824211 -- in the email subject line for your application to be considered.***

Miranda McAdams - Recruiter

For this position, you must be currently authorized to work in the United States without the need for sponsorship for a non-immigrant visa.



This job was first posted by Creative Circle on 10/07/2024 and applications will be accepted on an ongoing basis until the position is filled or closed.

Creative Circle is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle.

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