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Thryv
Marketing Strategy Specialist
Apr 10, 2025
Full-time
Full Job Description

About the Position

At Thryv, we are a team that lives by teamwork. However, it’s not the work that drives us, it’s the respect, trust, and care for each other that defines us as a team. We’re a diverse community of trendsetters who do our best work in a fun, relaxed environment. Technology never stops evolving and neither do we. We’re always looking for the best and brightest team players to join us.

This role is responsible for defining and implementing marketing programs to support revenue growth, brand management, email marketing, social media, and demand marketing. Through identifying new consumer insights and developing marketing strategy, this role aims to reach new customers.

Responsibilities

·       Develops and executes marketing positioning, promotions, and communications to establish, enhance or distinguish product placement within the competitive arena.  Supports local sales team with marketing material and sales collateral.

·       Works in Salesforce Marketing Cloud and other Salesforce platforms to support email marketing programs including importing data, building creative, and testing emails for deployment.

·       Coordinates social media content and manages related administrative tasks.

·       Analyzes performance from marketing campaigns and activities to optimize marketing performance, drive growth, and improve ROI to achieve commercialization, profitability, business growth, and market share objectives.

·       Serves as the internal and external advocate for the product by creating compelling messages and demonstrating the benefits and capabilities.

·       Manages promotional agencies.

·       May use market research, product analysis, and/or customer feedback to recognize opportunities for advancing the brand across a range of products and categories.

Who We’re Looking For

·       Bachelor’s Degree (or international equivalent) or equivalent experience, required.

·       Up to 2 years of related experience experience, required.

·       2+ years of related experience, preferred.

·       Foundational industry knowledge and understanding of GTM strategy, multi-channel marketing, event planning, brand management, and innovative marketing tactics.

·       Problem solving skills with the ability to implement creative and innovative recommendations.

·       Project management and organization skills with the ability to multitask and balance competing priorities, leading others through project phases and roadblocks.

·       Business acumen with the understanding of international growth.

·       Interpersonal and communication skills, both written and verbal, with the ability to effectively collaborate with broader teams and leaders.

·       Ability to travel less than 5% of the time.

·       Must be 18 years of age or older.

·       Must successfully complete pre-employment screening process, as required.

·       Must successfully complete any required training or orientation courses, as needed.

What We Offer

Life requires balance. So we provide benefits around health and wellness, continued education, and work/life balance to help you live your best life when you’re working…and when you’re not.

·       Medical, dental, and vision plans, plus a wellness program with added incentives

·       401(k) savings plan with company match and employee stock purchase plan

·       Continuing education benefits with tuition assistance programs

·       Paid time off including holidays, vacation, sick, personal, and winter close

Who We Are

At Thryv, we’re a team fiercely devoted to the success of local businesses. We’ve been around for over 100 years, always with one goal in mind — helping small businesses compete, win and succeed. We provide the technology, software and local business automation tools small business owners need to better manage their time, communicate with clients, and get paid, so they can take control of their business and be more successful.

We support businesses across the U.S. and we have team members all around the country (even internationally). In fact, we’re a work-from-anywhere company, because that’s how we get work done.

Culture is vital at Thryv because it shapes our identity and, therefore, our measurements for growth. We have an identified set of values that hold all of us accountable paving the way for our company success and our legacy. All of this helps us deliver results for our clients and creates success for our employees. At Thryv, making a positive impact within our team and in our local community is the reason we get out of bed every morning.

Thryv Core Values:

· Client Devoted – Be humble with a servant mentality. Understand the uniqueness of each interaction while being flexible, knowledgeable, and genuine.

· Under Promise, Over Deliver – Deliver expectations and exceed them, have accountability, listen and understand the ask.

· Act Like You Own the Place – Taking ownership and accountability in your day-to-day decisions empowers you to act like you own the place.

· Invest in our People – Hire people that are aligned with Thryv’s core values. Provide learning opportunities to enable all of us to adapt, belong, and create a lifelong career.

· DONE3 – Define what you say (Done), Do what you say (Done), Follow up and ensure completion (Done).

· Making $$ is a Byproduct of Helping People – Always be devoted to people, act with integrity.

· Think Long Term, Act with Passion & Integrity – Focus on making every interaction exceptional. Bring enthusiasm and devotion to every act. This includes doing the right thing, even when no one is looking. Think five years out or think for the long play.

Find out more at corporate.thryv.com/careers/

Belonging at Thryv

We believe in a work environment where all individuals are treated fairly and respectfully, have equal access to opportunities and resources, and can contribute fully to the organization’s success. We want our employees to feel a part of something big and we encourage the sharing of ideas and collaboration across the organization. 

We strive to ensure our work environment reflects diversity, fairness and meritocracy. We believe all employees should have the opportunity to perform effectively in their position. We value every employee and the authenticity they bring to their role and to the organization. As a result, our employee policies and internal practices focus on ability and merit as the standards for success.

Requisition Detail and Process

This information indicates the general nature and level of work performed by employees in this job. It is not designed to contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. The duties and responsibilities in this job description may be subject to change at any time due to reasonable accommodation or other reasons.

The final job level offered may vary based on the applicant’s competencies and qualifications such as experience and education, and other job-related reasons.

Our Commitment to Equal Opportunity

Thryv is proud to provide equal employment opportunities to all employees and applicants, without regard to gender, color, race, religion, sexual orientation, national origin, citizenship, age, disability, veteran status, pregnancy, genetic information, or any characteristic protected by law. Thryv is committed to provide equal employment opportunities throughout the employment relationship including recruitment, hiring, discharge, compensation, benefits, discipline, development, and advancement or other aspects of employment.

#LI-DNI

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.PDN-9ea3a56e-ad9f-41e7-a505-40a5f0497bcf
Job Information
Job Category:
Marketing
Spotlight Employer
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Marketing Strategy Specialist
Thryv
Apr 10, 2025
Full-time
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