Your Opportunity as the Manager, Customer Commercialization

Location: Orrville, OH (Close proximity to Cleveland/Akron)

Work Arrangements: Hybrid ~30% in office presence

In this role you will:

Business Management and Development

• Supports the internal Customer Category Business Planning (CBP) and Strategic Customer Planning (SCP) and processes:

  • To identify, prioritize and socialize customer Opportunities & Risks with HQ partners, and develop action plans / contingency plans accordingly

  • To partner with Finance and Revenue Growth Management (RGM) teams to conduct ROI and Post-event Analysis with the intent of optimizing customer plans

  • To recommend optimal customer trade promotion strategies, merchandising plans, new item launch plans, and plans for national initiatives

  • To develop and commercialize demand-creating solutions for customer execution with alignment from cross-functional partners

  • To monitor customer execution results against identified objectives (e.g. volume, spending, profit, KPI's, etc.)

• Partners with Brand Commercialization / RGM / Category Management / PEA / Shopper Marketing to influence Channel Strategies / Plans

• Optimizes revenue and profit delivery though efficient/effective resource management and allocation

• Supports Senior Managers in managing / optimizing approved funding within individual area of responsibility, as well as re-allocate funding and resources accordingly to deliver company financials objectives

• Partners with RGM to identify and communicate implications of trade investments to Finance and Sales Teams and develop proposed action plans to mitigate risk

Customer Team Interface

• Partner with Customer Teams to deliver aligned objectives, financial targets, and KPI's

• Translate customer customization/innovation requests, and socialize with HQ partners for review and approval

• Leverage internal Knowledge Estate and Data/Insight subject matter experts with customer teams to support customer JBP initiatives and customer Category growth objectives

• Partner with Sales to implement Customer Planning / Operating Calendars.

• Support Sales Teams by providing or facilitating required meeting content / collateral, as well as coordinating appropriate participation from HQ partners

Sales Communication and Insight Sharing

• Provide Sales with the timely communication to insure flawless execution and attainment of objectives

• Ensures Customer Teams have required guidance, selling materials/collateral, lead-time and support to plan and execute approved Go-to-Marketing Strategies

• Represent the 'voice' of Sales and the Customer at HQ to ensure internal decisions are made with the appropriate customer context and requirements in mind. Represent customer strategies & requirements to influence Channels Strategies / Plans and Go-to-market Strategies

• Share Customer, Marketplace, and Competitive insights with HQ partners

• Socialize successes, challenges, best practices, opportunities and risks with HQ partners in an organized, timely fashion

The Right Place for You

We are bold, kind, strive to do the right thing, we play to win, and we believe in a strong community that thrives together. Our culture is rooted in our Basic Beliefs, and we believe in supporting every employee by meeting their physical, emotional, and financial needs.

What we are looking for:

Minimum Requirements:

• Bachelor's Degree

• 4+ years of CPG experience

• Experience in Sales Management, Key Account Management, Customer Marketing, Sales Planning, Trade Marketing, and/or Category Management

• Strong / confident verbal and written communicator with effective conflict management skills, as well as the ability to adjust style based upon the audience

• Strong situational leadership skills

• Ability to be a strong enterprise thinker, thinking first about company and team objectives and goals

• Ability to navigate and influence in a headquarter environment, as well as build relationships across various functional groups (internally and externally)

• Ability to sell ideas, concepts and programs to internal senior management and customers

• Strong financial acumen, with an ability to understand the short and long term implications of company and customer financials

• Working knowledge of Trade Spend models, ROI, Cost-to-serve, and P&Ls

• Ability to prioritize, as well as make sound business / financial decisions without 100% of the information

• Ability to produce quality results within tight time frames and manage multiple projects

• Ability to travel up to 20% of work schedule

Learn more about working at Smucker:

• Our Total Rewards Benefits Program

• Our Thriving Together Philosophy Supporting All Impacted by Our Business

• Our Continued Progress on Inclusion, Diversity and Equity

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