Our client, a higher education institution, in the Washington, DC metro is looking for an Email Marketing Manager with hands on Salesforce Marketing Cloud experience to join their team for a 4 month engagement.
*Please answer screening questions in order to be submitted*
This role is fully remote role, 40 hours/week, requires candidates in central or eastern time zones.
This Email Marketing Manager will craft engaging copy and deploy email/SMS communications utilizing Salesforce Marketing Cloud to develop and deploy personalized, dynamic emails, and enhance user journeys.
Email Marketing Manager Responsibilities:
- Develop and execute personalized email and SMS campaigns for lead nurturing, engagement, and business objectives.
- Candidate will be responsible for managing the marketing calendar, content, segmentation, A/B testing, personalization, deployment, reporting, and postmortem analysis.
- Validate data within Salesforce Marketing Cloud journeys and SMS sends to ensure the right communication is reaching the intended audience.
- Conduct postmortem analyses and identify improvement opportunities.
- Actively participate in requirements gathering, testing, personalization, A/B testing, and validation, while avoiding redundant outreach.
- Uphold best-in-class standards for email and SMS campaigns, ensuring compliance with CAN SPAM and TCPA.
- Analyze data for campaign performance optimization, including list segmentation.
- Collaborate with Business teams for Marketing strategy execution using SFMC.
- Maintain documentation of processes and newly learned features as this is a new and growing group.
- Communicate project concepts and outcomes to the Director of Marketing clearly.
Email Marketing Manager Qualifications:
- A bachelor's degree is required.
- Minimum of 3+ years of progressive email marketing experience.
- Minimum of 2 years recent Salesforce Marketing Cloud experience creating and deploying highly personalized emails. (Basic knowledge of AMPSCRIPT and html required)
- Minimum of 1 year of Salesforce CRM experience (Classic or Lightening)
- Strong data management and list segmentation experience using data extensions.
- Proven success in meeting deadlines, creative problem-solving, effective time, and project management, and implementing user-friendly processes.
- A documented history of successfully driving email campaigns to completion independently without external agency support.
- Successful candidates must thrive in a fast-paced, independent work environment, demonstrating strong communication skills, self-motivation, goal achievement with minimal supervision, and a preference for both independent and collaborative work.
- Strong proofreading and copywriting skills are essential to be successful in this role.
Benefits
Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:
Email your resume in Word to:
bailey.oconnell@jobalert.creativecircle.com
**Please do NOT change the email subject line in any way. You must keep the JobID: : BO5-1816575 -- in the email subject line for your application to be considered.***
Bailey O'Connell - Lead Recruiter
Applicants must be authorized to work in the U.S.
This job was first posted by Creative Circle on 08/22/2024 and applications will be accepted on an ongoing basis until the position is filled or closed.
Creative Circle is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle.
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