Welcome to the intersection of energy and home services. At NRG, we're driven by our passion to create a smarter, cleaner and more connected future.

Vivint Smart Home, an NRG owned company, is a leading smart home company in the United States, dedicated to redefining the home experience with intelligent products and services. We find purpose in proactively protecting and keeping our customers connected to home, no matter where they are. Join the Smart Home team to create smarter, safer and more sustainable homes.

Designer - Customer Marketing

Position Overview:

We're looking for a Designer to join the Vivint Creative Team to work with our Customer Marketing Department. This position will play a pivotal role in designing impactful, high-performing creative assets for our customers on a variety of channels. This role is ideal for a versatile designer who thrives on collaboration, takes initiative, and actively contributes to our overall advertising strategy.

As part of our Creative Team, you'll work closely with Customer Marketing to develop visually compelling and performance-driven content specific to various platforms and formats. The ideal candidate has experience in marketing to and fostering relationships with customers within the technology industry. They also understand how design impacts campaign results throughout the sales funnel.

Key Responsibilities:

Campaign Design & Creation

Develop visually compelling ad campaigns for a variety of Vivint and marketing platforms to meet the customer where they are at.
Understand a wide variety of customers with varying product familiarity and, with the Customer Marketing team, anticipate their wants and needs during campaign and communication development.
Design and adapt creative assets for different ad platforms, ensuring compliance with each platform's technical specifications (e.g., aspect ratios, file sizes, and character limits).
The primary creative assets you will be working on live in the app, on the web, and are sent via Email. A strong understanding of and experience with email design is preferred.

Creative Strategy

Actively participate in brainstorming sessions to develop new concepts and campaign themes.
Provide creative recommendations based on performance data and emerging trends in digital marketing.
Act as a partner to strategists, proposing innovative solutions to drive engagement and lead generation.
Act as advocate to find creative solutions that simultaneously meet the brand vision and strategy as well as the platform and audience necessities.

Qualifications and Key Competencies:

Competent in tracking and executing high-performing design trends and strategies that drive customer engagement. Elements of this include but are not limited to CTAs, animations, and asset personalization.
Up to date with shopping and marketing trends for mobile app eCommerce platforms and marketing experiences.
Proficiency in developing and creating cohesive graphic assets for marketing campaigns that assist sales for supported marketing channels (email, app, www pages, web banners, etc.)
Strong understanding of brand systems and guidelines ensuring brand consistency throughout all marketing materials while balancing creative strategies and expression.
Ability to work closely with all marketing and creative teams, copywriters, and developers to ensure cohesive and successful campaign deliverables.
Motivated to understand all facets of the Customer Marketing channel and its audiences. Once proficiency is practiced and demonstrable, is motivated to identify new opportunities for improvement and/or expansion within the customer marketing channel.
Comfortable pitching new and creative methods and ideas to key stakeholders.
Exceptional attention to detail.
Ability to prioritize and meet deadlines in a fast-paced environment.
eCommerce experience, preferably with direct sales-focused design and strategies that improve on-site conversion by creating compelling creative positioning and imagery.
Experience with mobile-first audiences.
Email marketing experience.
Deep understanding of email design best practices. Including: mobile-first design, screen size optimization, and imagery-text balance.
Experience analyzing design elements that support customer retention, open rates, and click-through rates.
A/B testing proficiency.

Technical Skills:

Figma
Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premier Pro).
Basic understanding of HTML and inline CSS for email coding and troubleshooting in collaboration with dev team.
Email client testing tools (e.g., Litmus, Email on Acid).
Customer engagement platform testing tools (e.g., Braze).
Project management tools (e.g., Asana).

Why NRG is a great place to work:

Great company culture!! Voted as a BEST employer by Forbes
A competitive total compensation package, including annual incentive and/or commission
Stock Purchase Plan
Benefits on the first day of employment -Medical, Dental, Vision, Life Insurance, and Short Term Disability, Wellness program, etc.
Company-paid life insurance and disability insurance
401 (k) plan to help save for retirement
Generous Flexible FTO plan, where you take the time you need; also includes 11 company holidays, and 1 floating holiday
Numerous discounts on NRG and Vivint brands

** No Outside Recruiters or Agencies **

WORKING CONDITIONS:

NRG Energy is committed to a drug and alcohol-free workplace. To the extent permitted by law and any applicable collective bargaining agreement, employees are subject to periodic random drug testing, and post-accident and reasonable suspicion drug and alcohol testing. EOE AA M/F/Protected Veteran Status/Disability. Level, Title and/or Salary may be adjusted based on the applicant's experience or skills.

EEO is the Law Poster(The poster can be found athttp://www.eeoc.gov/employers/upload/poster_screen_reader_optimized.pdf)

Official description on file with Talent.