Job Description
We are currently recruiting for an Associate Director, US Oncology Marketing Hematology. We are seeking a highly motivated and experienced individual to join our company's Alliance marketing team as the HCP Strategy and Execution Lead for the promotion of a hematology product. This position will report to the Director and Commercial Marketing, who is part of the US Hematology Marketing Team.
The role is a key position dedicated to evolving marketing strategy within the dynamic hematology landscape and collaborating with customer-facing teams to ensure successful execution of marketing initiatives. It will require outstanding leadership and cross-functional collaboration with internal, agency, and Alliance partners.
Responsibilities include, but are not limited to:
* Lead the evolution of the strategic plan to maximize customer reach and impact for our Company and the Alliance.
* Manage annual brand planning and processes in collaboration with internal and Alliance stakeholders.
* Lead development and implementation of HCP print and digital promotional materials for our Company & Alliance teams.
* Drive executional excellence by partnering with customer-facing teams and sales training to pull-through strategy into promotion.
* Establish and track KPIs, in conjunction with customer engagement colleagues, to assess effectiveness of promotional plan, identify opportunity areas, and enhance planning.
* Evolve customer targeting plans to maximize impact of promotion.
* Leverage performance insights, market research, and competitive intelligence to inform strategic decisions and tactical initiatives.
* Manage annual promotional budget.
* Lead congress planning efforts for brand while collaboration with cross-functional stakeholders across the portfolio.
* Foster strong working relationships across the alliance partnership and with key internal stakeholders
Education Requirement:
* Required: Bachelor's degree (BA/BS)
Required Experience and Skills:
* 5+ years of pharmaceutical/biotech experience
* Strong marketing skills, including developing strategy within a competitive market, creating, and executing tactics, and tracking performance of initiatives.
* Prior experience in marketing and/or customer facing support roles including communications, operations, learning and development.
* Strong analytical skills and ability to translate insights into action
* Experience working on or closely collaborating with customer-facing teams
* Track record of effective collaboration with Legal/Regulatory/Medical reviewers to develop and gain approval of promotional materials
* Veeva Promo mats experience
* Excellence in project management and balancing multiple priorities across teams
* Strong interpersonal/negotiation skills, relationship building, and ability to influence within and across organization.
* Requires up to 20% travel, including some weekends.
Preferred Experience and Skills:
* Oncology and/or Hematology marketing
* Experience in field execution
* Alliance experience
Current Employees apply HERE
Current Contingent Workers apply HERE
US and Puerto Rico Residents Only:
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U.S. Hybrid Work Model
Effective September 5, 2023, employees in office-based positions in the U.S. will be working a Hybrid work consisting of three total days on-site per week, Monday - Thursday, although the specific days may vary by site or organization, with Friday designated as a remote-working day, unless business critical tasks require an on-site presence.This Hybrid work model does not apply to, and daily in-person attendance is required for, field-based positions; facility-based, manufacturing-based, or research-based positions where the work to be performed is located at a Company site; positions covered by a collective-bargaining agreement (unless the agreement provides for hybrid work); or any other position for which the Company has determined the job requirements cannot be reasonably met working remotely. Please note, this Hybrid work model guidance also does not apply to roles that have been designated as "remote".
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Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
Employee Status:
RegularRelocation:
DomesticVISA Sponsorship:
NoTravel Requirements:
25%Flexible Work Arrangements:
HybridShift:
1st - DayValid Driving License:
NoHazardous Material(s):
NAJob Posting End Date:
11/21/2024*A job posting is effective until 11:59:59PM on the day BEFOREthe listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.
Requisition ID:R322498