Job Title: Associate Director, Media Strategy
Location: Wilmington, DE
Introduction to Role:
Join AstraZeneca's Commercial Digital Health (CDH) department as an Associate Director, Media Strategy, where you will be at the forefront of innovative approaches to paid media. This role is a unique opportunity to connect with patients and healthcare professionals and contribute to achieving brand marketing goals in the US. As a Media Strategist, you will lead and execute our organization's approach to media planning, making specific recommendations for individual brands to achieve marketing goals.
Accountabilities:
As the primary internal media point of contact, you will serve various teams, translate business objectives into media objectives, and manage the Media Agency responsible for planning, buying, performance management, and optimization of integrated paid media campaigns. You will participate in annual brand planning, lead the development of strategic brand insights, and ensure strategies align with the latest consumer and media trends. You will also work proactively with the media agency, brand, and other analytics teams to design a media measurement framework and KPI identification.
Essential Skills/Experience:
- Bachelor's Degree
- At least 6+ years of paid media experience across online (display, online video, paid search) and offline (TV, Print, Out of Home) channels
- Client relationship / Internal management experience
- Demonstrated experience planning, developing, and implementing media plans
- Knowledge of digital media trends and technologies
- Experience leveraging 1st and 3rd party data for targeting, segmentation
- Independent self-starter with a "plug-and-play" attitude for collaboration
- Comfortable working in a multinational corporate environment contributing to and prioritizing multiple high-level projects
- Experience working in a regulated industry
- Experience working with campaigns targeting multiple customer groups
When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform we need to connect, work at pace and challenge perceptions. That's why we work, on average, a minimum of three days per week from the office. But that doesn't mean we're not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world.
At AstraZeneca, we are driven by an entrepreneurial spirit, enabling us to proactively take initiatives, speak up and see first-hand the difference we've made. We are trusted and empowered to be creative, solving problems by taking risks with science as our guardrail. We embrace continuous change and improvement, encouraged to think differently and develop game-changing ideas.
Ready to make your mark on the healthcare ecosystem? Apply today!
Date Posted
24-Sep-2024Closing Date
20-Nov-2024Our mission is to build an inclusive and equitable environment. We want people to feel they belong at AstraZeneca and Alexion, starting with our recruitment process. We welcome and consider applications from all qualified candidates, regardless of characteristics. We offer reasonable adjustments/accommodations to help all candidates to perform at their best. If you have a need for any adjustments/accommodations, please complete the section in the application form.AstraZeneca requires all US employees to be fully vaccinated for COVID-19 but will consider requests for reasonable accommodations as required by applicable law.
